Blogs

CLO3D vs Style3D: Which 3D Fashion Design Software is Right for You?
CLO3D vs Style3D: Which 3D Fashion Design Software is Right for You?
This article compares CLO3D and Style3D, two leading 3D fashion design software options. It explores their features, strengths, and ideal use cases to help designers, brands, and manufacturers choose the right tool for realistic garment visualization, pattern-making, and workflow integration.
3D Floor Plan Rendering vs 2D Plans: Which Is Better for Clients?
3D Floor Plan Rendering vs 2D Plans: Which Is Better for Clients?
This article compares 3D floor plan rendering with traditional 2D plans, highlighting their differences, benefits, and impact on client understanding. Discover which option offers better visualization, accuracy, and decision-making for real estate, architecture, and interior design projects.
Top Benefits of Using 3D Walkthrough Services in Architecture
Top Benefits of Using 3D Walkthrough Services in Architecture
This article explores how 3D walkthrough services benefit architects by turning design concepts into immersive visual experiences. It highlights advantages like improved client communication, faster approvals, and enhanced marketing impact.
How to Choose the Right 3D Walkthrough Service ?
How to Choose the Right 3D Walkthrough Service ?
Choosing the right 3D walkthrough service is key to presenting your design with impact. This guide helps you evaluate quality, realism, pricing, experience, and technical capabilities to ensure your project stands out and communicates effectively.
Architecture Conferences That You Shouldn’t Miss in 2025
Architecture Conferences That You Shouldn’t Miss in 2025
There’s something about architecture conferences that no book or webinar can replace. The energy in the room, the rush of seeing new ideas on the big screen, the chance to talk to someone who’s solving the same problems you are, it sticks with you.
AR vs VR vs XR in Learning: Which One Fits Your Training Goals?
AR vs VR vs XR in Learning: Which One Fits Your Training Goals?
AR, VR, and XR are transforming learning by making it more interactive and engaging. This article compares their strengths, use cases, and limitations to help you choose the right technology for your training goals—whether it's hands-on practice, remote learning, or full immersion.
Product Photography vs 3D Modeling: Which One Should You Choose?
Product Photography vs 3D Modeling: Which One Should You Choose?
Wondering whether to go with traditional product photography or modern 3D modeling? This article compares both options, highlighting their pros, cons, costs, and best use cases to help you make the right choice for your brand’s visual strategy.
Top 3D Rendering Programs for Mac in 2025
Top 3D Rendering Programs for Mac in 2025
Discover the best 3D rendering software optimized for macOS in 2025. From beginner-friendly tools to professional-grade powerhouses, explore top programs that combine performance, speed, and stunning visuals—all tailored for Mac users.
Best GPU for 3D Rendering in 2025
Best GPU for 3D Rendering in 2025
Ask anyone who works in 3D long enough, and they’ll tell you: your GPU can either make your workflow smooth or painfully slow. Whether you're animating a product spin, rendering a walkthrough, or simulating lighting in a complex scene, the graphics card does most of the heavy lifting.
7 Top Interior Design Conferences in 2025
7 Top Interior Design Conferences in 2025
This guide on Interior Design Conferences 2025 anchors your planning, offering verified details on key events, from schedules and locations to keynote themes and must-see installations.
CGI for Property Developers
CGI for Property Developers
In real estate, half the job is getting people to believe in something they can’t walk through yet. No rooms to tour, no walls to touch. Just a plot, some paper plans, and a whole lot of trust. And let’s face it, not everyone’s great at imagining how a space will turn out from a few lines on a page.
How 3D Rendering Helps Amazon Sellers Stand Out
How 3D Rendering Helps Amazon Sellers Stand Out
Selling on Amazon is no longer just about having a good product. It’s about how well you present it. Each listing is part of a massive crowd, where attention spans are short and decisions happen in seconds. Buyers aren’t only comparing features or price. They’re judging based on visuals
Best Free Alternatives to CLO3D for Digital Fashion Designers
Best Free Alternatives to CLO3D for Digital Fashion Designers
There’s a moment every fashion designer knows well. You sketch an idea, feel the silhouette in your mind, and imagine how the fabric might fall. But then reality hits: how do you bring that vision to life without spending a fortune on sampling?
How CLO3D Is Powering the Future of Digital Fashion in 2025
How CLO3D Is Powering the Future of Digital Fashion in 2025
In 2025 designers are no longer tied to sewing machines or fitting rooms at the start of development. They work in a digital space where fabric flow, silhouettes, and stitch details all show up on-screen with near-perfect realism. CLO3D sits at the center of this change. It’s not just a support tool
Getting Started with CLO3D: A Beginner’s Guide for Fashion Designers
Getting Started with CLO3D: A Beginner’s Guide for Fashion Designers
Traditional sampling is a bottleneck. You source fabrics, stitch prototypes, run fitting sessions and shoot photos. That can take days, sometimes weeks, before you spot a fit issue or fabric flaw. CLO3D cuts out that slow loop by giving you a workspace where pattern changes and fabric tweaks happen
What Is 3D Interior Rendering? A Complete Guide for Designers
What Is 3D Interior Rendering? A Complete Guide for Designers
There’s something every interior designer has faced. You walk a client through your vision, talk about layout, materials, lighting and they nod politely. But you can tell they’re not really seeing it. Not the way you do. That’s where 3D interior rendering changes everything.
Why Photorealistic 3D Rendering Is Now Essential for Interior Designers
Why Photorealistic 3D Rendering Is Now Essential for Interior Designers
Let’s take a closer look at what’s driving this change and why photorealistic 3D rendering is becoming essential in every modern designer’s toolkit.
Best 3D Rendering Tools for Interior Designers in 2025
Best 3D Rendering Tools for Interior Designers in 2025
In this guide, we’ll break down the best 3D rendering tools for interior designers in 2025, what they’re good at, and how to choose one that works for your process.
Why US Furniture Brands Are Switching to 3D Visualization
Why US Furniture Brands Are Switching to 3D Visualization
Discover why top furniture brands in the US are rapidly adopting 3D visualization. From cutting production costs to speeding up marketing, 3D renders help brands launch faster, present better, and sell smarter in today’s competitive digital-first market.
Best Countries to Outsource 3D Architectural Rendering in 2025
Best Countries to Outsource 3D Architectural Rendering in 2025
In this guide, we’ll break down the top countries to outsource 3D architectural rendering in 2025 and help you figure out which region fits your goals best.
Why 3D Rendering Matters in Modern Home Design
Why 3D Rendering Matters in Modern Home Design
Discover how 3D rendering is transforming modern home design by offering realistic visuals, faster approvals, and better client communication. This article explores its impact on design workflows, personalization, and decision-making in today’s architecture industry.
3D Rendering Trends the US Market Is Leading in 2025
3D Rendering Trends the US Market Is Leading in 2025
Explore how the U.S. is driving innovation in 3D rendering from AI-powered visualization to real-time rendering and immersive experiences. Discover the key trends shaping architecture, real estate, and product design in 2025.
Top 5 Benefits of 3D Jewelry Rendering for Online Retailers
Top 5 Benefits of 3D Jewelry Rendering for Online Retailers
Discover how 3D jewelry rendering can boost sales, reduce costs, and improve customer engagement. This article explores the top five benefits retailers gain by adopting realistic digital visuals — from faster approvals to stunning online presentations.
Why You Should Outsource 3D Architectural Rendering in 2025
Why You Should Outsource 3D Architectural Rendering in 2025
Outsourcing 3D architectural rendering in 2025 offers cost savings, faster turnaround, and access to skilled professionals. This article explores the top reasons to outsource and how it can enhance project efficiency, quality, and visualization for architects and developers.
The Ultimate Checklist for Outsourcing 3D Architectural Rendering
The Ultimate Checklist for Outsourcing 3D Architectural Rendering
This article is your ultimate guide to outsourcing 3D architectural rendering. Discover the key steps, tips, and red flags to ensure high-quality, cost-effective visuals from trusted offshore partners perfect for architects, developers, and designers.
Step-by-Step Process: From Sketch to 3D Jewelry Rendering
Step-by-Step Process: From Sketch to 3D Jewelry Rendering
Discover the complete journey of turning a jewelry concept into a high-quality 3D render. This step-by-step guide covers everything from initial sketches to photorealistic visuals, helping you understand how 3D jewelry rendering enhances design, marketing, and customer appeal.
How to Choose the Right 3D Jewelry Rendering Company
How to Choose the Right 3D Jewelry Rendering Company
This article guides you through selecting the right 3D jewelry rendering company by highlighting key factors like portfolio quality, turnaround time, customization options, pricing, and communication. Make an informed decision to ensure your designs shine with precision and appeal.
The ROI of 3D Rendering in Real Estate: Is It Worth the Investment?
The ROI of 3D Rendering in Real Estate: Is It Worth the Investment?
In real estate, first impressions matter. They often make or break a sale. But what if the property isn’t built yet? Or the buyer is sitting thousands of miles away, depending entirely on your visuals to make a decision? That’s exactly where 3D rendering changes the game.
Top 5 Benefits of 3D Rendering for Real Estate Developers
Top 5 Benefits of 3D Rendering for Real Estate Developers
Every real estate project starts with a pitch. A conversation. A sketch on paper that’s supposed to become something people live in, invest in, or sell. But in reality, a blueprint isn’t always enough to win trust. You’re asking people to believe in something they can’t yet see. That’s a tough sell,
How Digital Catalogs Drive Sales & Growth in E-Commerce
How Digital Catalogs Drive Sales & Growth in E-Commerce
Today’s buyers don’t flip pages. They scroll, click, interact, and expect instant personalization. In this fast-moving landscape, traditional product listings can feel flat. That’s where digital catalogs come in not just as a modern version of a lookbook, but as dynamic sales engines designed for to
7 Powerful Tips to Create Storytelling Lifestyle CG Images
7 Powerful Tips to Create Storytelling Lifestyle CG Images
A good CGI image can showcase your product. A great one can make people feel something. That’s the difference between a render that looks realistic and one that tells a story.
How Does 3D Rendering Work: Process, Software, and Applications
How Does 3D Rendering Work: Process, Software, and Applications
3D rendering has become the engine behind everything from stunning product visuals to immersive architectural walkthroughs. But while the output looks seamless, the process behind it involves a blend of technical precision, creative decision-making, and powerful software.
3D Furniture Rendering for Interior Designers: A Game Changer
3D Furniture Rendering for Interior Designers: A Game Changer
Designing a space isn’t just about choosing the right pieces—it’s about helping your client see the vision before a single item is delivered. And that’s where 3D furniture rendering is rewriting the rules for interior designers.
Top 5 Industries Benefiting from 3D Rendering Services
Top 5 Industries Benefiting from 3D Rendering Services
3D rendering is no longer just for architects and animators—it’s become one of the most versatile tools across multiple industries. From product design to property marketing, brands are leveraging hyper-realistic visuals not just to impress, but to sell, test, and communicate ideas faster than ever
Top Benefits of 3D Furniture Rendering for E-Commerce Brands
Top Benefits of 3D Furniture Rendering for E-Commerce Brands
Furniture eCommerce isn’t just about selling a product, it’s about helping shoppers picture a lifestyle. Yet static images and generic mockups often leave customers guessing. What does the texture feel like? Will it fit the room? Does the color look the same in natural light?
Key Advantages of 3D Furniture Models for Your Brand
Key Advantages of 3D Furniture Models for Your Brand
In a world where customer expectations are shaped by speed, clarity, and experience, traditional furniture visuals no longer cut it.
How 3D Models Help Furniture Brands Improve Customer Experience
How 3D Models Help Furniture Brands Improve Customer Experience
Buying furniture online has always come with hesitation. Customers wonder—Will this sofa fit my space? Does the finish look like the photo? Can I trust what I’m seeing? Flat images and generic product descriptions often fail to answer these questions,
Who Can Benefit from a 3D Furniture Modelling Company?
Who Can Benefit from a 3D Furniture Modelling Company?
Furniture is no longer sold with static photos and basic descriptions. Customers now expect interactive, detailed visuals that show how a product looks, feels, and fits in their space. This shift has made 3D furniture modeling a powerful tool for a wide range of industries.
3D Rendering Cost: In-House or Outsource – Which is Better for Your Business?
3D Rendering Cost: In-House or Outsource – Which is Better for Your Business?
Every business wants high-quality 3D visuals. The real question is how to produce them in a way that's efficient, scalable, and sustainable.
9 Essential Types of Lifestyle 3D Product Rendering Images for E-Commerce Success
9 Essential Types of Lifestyle 3D Product Rendering Images for E-Commerce Success
A great product isn’t enough to win attention in the crowded e-commerce world. What really drives clicks, engagement, and conversions is how that product is presented.
How 3D Rendering Enhances E-Commerce Product Displays & Sales
How 3D Rendering Enhances E-Commerce Product Displays & Sales
E-commerce success depends on how well a product is presented. Customers cannot touch, hold, or test products before purchasing, so visuals are their only way to evaluate quality,
Top 7 Benefits of 3D Rendering Services for Architecture
Top 7 Benefits of 3D Rendering Services for Architecture
In architecture, precision and clarity are everything. Stakeholders, whether developers, investors, or clients, need more than just blueprints.
Is 3D Animation Cheaper Than 2D? A Cost & Value Breakdown for Businesses
Is 3D Animation Cheaper Than 2D? A Cost & Value Breakdown for Businesses
For businesses investing in animation, cost is often a deciding factor. Many assume that 2D animation is the cheaper option, while 3D is reserved for big-budget productions.
What Is 3D Furniture Modeling? A Complete Guide for Brands & Designers
What Is 3D Furniture Modeling? A Complete Guide for Brands & Designers
Furniture design has evolved far beyond traditional sketches and blueprints. 3D furniture modeling allows brands and designers to create detailed, photo realistic digital representations of furniture before production begins.
Outsourcing 3D Architectural Visualization: Key Benefits & Expert Tips
Outsourcing 3D Architectural Visualization: Key Benefits & Expert Tips
Great architecture is not just the concrete outcomes. It is about how well a project is presented. Investors, clients, and buyers need to see the vision before construction begins.
Why does 3D product modeling make sense for ecommerce businesses?
Why does 3D product modeling make sense for ecommerce businesses?
For e-commerce brands and manufacturers, product presentation is more than just listing an item. It is about creating an engaging and immersive buying experience. Today’s buyers want more than static photos.
2D vs. 3D Furniture Design: Which One Works Best for Your Brand?
2D vs. 3D Furniture Design: Which One Works Best for Your Brand?
Furniture design has evolved significantly with the rise of digital technology. Traditionally, 2D design was the industry standard, relying on flat sketches and technical drawings to bring concepts to life.
Why ZealousXR is the Best 3D Rendering Company?
Why ZealousXR is the Best 3D Rendering Company?
In a world where visuals speak louder than words, 3D rendering isn’t just about creating pretty images—it’s about bringing ideas to life with precision, depth, and realism.
How 3D Models for E-Commerce Boost Product Engagement and Sales
How 3D Models for E-Commerce Boost Product Engagement and Sales
Scrolling through an online store, customers often hesitate before making a purchase. A flat image does not always tell the full story—how a product looks in different lighting, how it functions from various angles, or how small details come together.
Top 7 Benefits of 3D Rendering Services for E-Commerce
Top 7 Benefits of 3D Rendering Services for E-Commerce
Product images can make or break an online sale. In a competitive eCommerce market, customers expect more than flat, static photos. They want interactive, lifelike visuals that help them understand a product’s details before making a purchase.
Does PowerDirector Support 3D Video Formats for Editing and Rendering
Does PowerDirector Support 3D Video Formats for Editing and Rendering
Yes, PowerDirector supports 3D video formats for editing and rendering. It is compatible with side-by-side (SBS), top-bottom (TB), and anaglyph 3D formats, making it a reliable choice for creating virtual tours, product showcases, and immersive VR experiences.
How Much Does 3D Rendering Cost? A Comprehensive Guide to Pricing
How Much Does 3D Rendering Cost? A Comprehensive Guide to Pricing
When considering a 3D rendering company for real estate, architecture, or e-commerce, one of the first questions is "How much does it cost?" The answer isn’t always straightforward.
How to Make 3D Renders: A Step-by-Step Guide for Beginners and Experts
How to Make 3D Renders: A Step-by-Step Guide for Beginners and Experts
Creating 3D renders is no longer a skill reserved for only the most advanced designers. With the right tools, anyone can dive into the world of 3D rendering whether you're an architect, product designer, or hobbyist.
Outsourcing 3D Modeling – The Ultimate Guide: How to Find the Right Partner and Maximize Your ROI
Outsourcing 3D Modeling – The Ultimate Guide: How to Find the Right Partner and Maximize Your ROI
Bringing a product concept to life or developing high-quality architectural visualizations requires precision, expertise, and resources. But when internal bandwidth is stretched thin or specialized skills are lacking, scaling 3D modeling in-house can become a costly bottleneck.
Outsourcing 3D Visualization: A Strategic Guide for Business Leaders
Outsourcing 3D Visualization: A Strategic Guide for Business Leaders
High-quality 3D visualization plays a crucial role in sectors where visuals influence purchasing decisions and project approvals. Real estate developers rely on it to showcase properties before construction, architects use it for design validation...
How 3D Product Displays Are a Game-Changer for eCommerce Sites
How 3D Product Displays Are a Game-Changer for eCommerce Sites
Product returns are one of the biggest challenges in eCommerce, costing businesses time, money, and customer trust. Most of these returns stem from inaccurate product expectations.
A Comprehensive Guide to Successfully Outsourcing 3D Rendering
A Comprehensive Guide to Successfully Outsourcing 3D Rendering
Outsourcing 3D rendering services is a strategic move for businesses across industries. Be it you’re an architect, real estate developer
Explore, Interact, Buy: How 3D is Transforming the Online Shopping Experience
Explore, Interact, Buy: How 3D is Transforming the Online Shopping Experience
Static product images are no longer enough to engage modern online shoppers. The lack of interactivity and realism often leads to hesitation, lower conversions, and increased returns.
9 Proven Techniques for Effective Low Poly 3D Models
9 Proven Techniques for Effective Low Poly 3D Models
Creating low poly 3D models has evolved into a critical skill in many industries, from gaming to simulations and marketing.
How to Design Eye-Catching Low Poly Crowd 3D Models for Your Next Project
How to Design Eye-Catching Low Poly Crowd 3D Models for Your Next Project
Large-scale projects often face scalability issues due to high-polygon assets. Low poly crowd 3D models solve this by offering adaptable
10 Best Practices for Low Poly Moveable 3D Models
10 Best Practices for Low Poly Moveable 3D Models
Low poly moveable 3D models are a cornerstone in industries like gaming, simulation, and animation.
Complete Guide to Low Poly Rigorable 3D Models
Complete Guide to Low Poly Rigorable 3D Models
Complex 3D models often strain resources and slow down workflows, especially in large-scale projects requiring animation or rigging.
Low Poly vs. High Poly: Which 3D Model Style is Right for You?
Low Poly vs. High Poly: Which 3D Model Style is Right for You?
When creating 3D models for your project, one of the most crucial decisions is choosing between low poly and high poly styles.
Why Low Poly Modeling is Essential for Modern Game Design
Why Low Poly Modeling is Essential for Modern Game Design
3D models drive industries like gaming, advertising, and architecture, but not all models are created equally.
How 3D Furniture Modeling Drives Business Growth
How 3D Furniture Modeling Drives Business Growth
Customers expect flawless designs, and in a market crowded with competitors, delivering anything less is not an option.
Deliver Precision and Satisfaction with 3D Furniture Modeling
Deliver Precision and Satisfaction with 3D Furniture Modeling
Misaligned expectations between designers and clients can lead to costly setbacks. 3D furniture modeling services bridge this gap by presenting furniture designs in a detailed
3D Modeling for Interior Design: Benefits, Uses, and Trends
3D Modeling for Interior Design: Benefits, Uses, and Trends
For businesses in interior design, translating a vision into something clients can see and trust has always been challenging.
How 3D Rendering Enhances Spatial Awareness
How 3D Rendering Enhances Spatial Awareness
One of the biggest challenges in interior design is translating abstract ideas into visuals that clients can fully understand.
How 3D Modeling Transforms Interior Design
How 3D Modeling Transforms Interior Design
Interior design can be challenging when clients struggle to picture how a space will look and feel.
The Magic of 3D Rendering in Interior Design
The Magic of 3D Rendering in Interior Design
Imagine a homeowner looking at a flat design plan, feeling uncertain about how the space will truly feel once completed.
The Impact of 3D Furniture Rendering on the Industry
The Impact of 3D Furniture Rendering on the Industry [2024]
Selling furniture online has its challenges. Customers hesitate to buy when they can’t fully grasp what a product will look and feel like in their space.
Why 3D Rendering Is Essential for the Future of Furniture Retail
Why 3D Rendering Is Essential for the Future of Furniture Retail
The furniture retail outlook is changing fast, with more customers shopping online than ever.
Why 3D Models? The Shift in Online Shopping
Why 3D Models? The Shift in Online Shopping
In the past few years, online shopping has evolved drastically. Where once a few images and product descriptions were enough...
Why 3D Models Are the Future of Online Shopping
Why 3D Models Are the Future of Online Shopping
In today’s eCommerce landscape, customers want more than just images. They want to feel as if they’re viewing products in person.
3D Modeling in Construction Projects
From Blueprint to Reality: The Power of 3D Modeling in Construction Projects
As demands for precision and sustainability rise, 3D modeling for construction has become indispensable.
Why Builders are Switching to 3D Modeling for Smarter Construction
Why Builders are Switching to 3D Modeling for Smarter Construction
In recent years, the construction industry has undergone a significant transformation, with many builders adopting 3D modeling for construction.
3D Modeling in Construction: Benefits, Applications, and Future Trends
3D Modeling in Construction: Benefits, Applications, and Future Trends
Cost overruns and project delays are frequent challenges in the construction industry, often stemming from design issues that are only discovered once construction is underway.
Real-World Examples of How 3D Modeling Transforms Construction
5 Real-World Examples of How 3D Modeling Transforms Construction
In the construction industry, 3D modeling for construction and 3D rendering for home construction have become essential tools for enhancing project efficiency and design accuracy.
wWhat’s the Difference Between AR and VR?
What’s the Difference Between AR and VR? Simplified!
In this blog, we’ll simplify AR (Augmented Reality) and VR (Virtual Reality) and explain their key differences in a way that’s easy to understand.
How to Create 3D Models for Games: Quick and Easy Guide
How to Create 3D Models for Games: Quick and Easy Guide
The first time I opened 3D modeling software, I was completely lost. The tools looked like they belonged in a spaceship, and I had no idea where to start.
Is 3D Modeling Hard to Learn? Tips for Beginners
Is 3D Modeling Hard to Learn? Tips for Beginners
Let’s be honest. Starting out in 3D modeling can feel pretty frustrating! You open up the software, and suddenly, it’s like staring at a different language.
Can You Use Godot for 3D Modeling? Let’s Find Out
Can You Use Godot for 3D Modeling? Let’s Find Out
If you’re familiar with game development, you’ve probably heard of Godot. It’s a powerful, open-source game engine that’s been gaining popularity for its flexibility and ease of use.
2D vs 3D Animation: What’s the Real Difference?
2D vs 3D Animation: What’s the Real Difference?
So, you’ve probably seen both 2D and 3D animation — one feels like your favorite Saturday morning cartoon, and the other, like a scene straight out of an action-packed movie.
2024’s Best Image Editing Software
2024’s Best Image Editing Software for Professionals and Beginners
Remember that moment when you first tried editing a photo, maybe adding a filter or adjusting the brightness? Fast forward...
How AR/VR is Shaping eCommerce Experiences
How AR/VR is Shaping eCommerce Experiences
Imagine trying on clothes virtually or placing furniture in your living room without ever leaving home.
is 3d animation easier than 2d
3D vs. 2D Animation: Which One is Easier for Beginners?
Before we jump into which is easier, let's understand what 2D and 3D animation really mean. 2D animation is like those old-school cartoons you grew up watching.
what is an image editing software
What is Image Editing Software?
We’ve all been there… snapping what we think is the perfect photo, only to realize it’s a bit too dark or there’s something distracting in the background.
when will ai make quality 3d models 1024
Is AI Ready to Make Quality 3D Models? Answer Revealed!
AI is transforming industries, and 3D modeling is no exception. Imagine needing a high-quality 3D model for a game or architectural project.
what is 3d visualization
What is 3D Visualization? A Simple Guide for Beginners
Remember the last time you quickly sketched out your dream house on a napkin? It’s a great start, but imagine being able to step inside that sketch...
what is the best 3d modeling software
Top 10 Best 3D Modeling Software in 2024
In 2024, the demand for powerful 3D modeling software has never been higher. From professionals in the film industry creating blockbuster effects to hobbyists exploring 3D printing, having the right tool is essential.
3D Visualization
What is 3D Architectural Visualization? It’s More Than Just Pretty Pictures
Consider you’re trying to sell a bold new architectural concept to a client.